DESIS-Lab Melbourne symposium: Fumikazu Masuda, Tokyo Zokei University and DESIS-lab Tokyo leader

This video was filmed during DESIS-lab Melbourne symposium on 1st March 2012

How can DESIS network address locally-based issues, as well as be a global agent for social change?

There has been much discussion on design, social innovation and sustainability in Japan. My talk will share some insights on the current thinking that is leading this discussion, as well as the mind-sets and obstacles that are hindering this discussion from progressing further into concrete action. These insights will be presented with reference to recent discussions taking place on developing a model of Asian Sustainability. In contrast to European and US models that is framed around advancing economic development, the Asian sustainability framework seeks to be in harmony with local cultures, the environment and incorporate a diversity of values. One of the provocations I make is, how can DESIS network address locally-based issues, as well as be a global agent for social change? Can Australia play a role in bridging the economically developed northern hemisphere with the developing countries in the south through design and sustainability?”

Design consultant
Professor, Tokyo Zokei University (industrial design & sustainable projects)
President, open house inc.
Director, LLP Eco Design Institute
Representative, o2 Japan
Board member; Japan Institute of Design Promotion
DESIS Japan co-ordinator

After he graduated from Tokyo Zokei University, he has worked for a housing industry and a design firm before setting up his own office as an independent industrial designer in 1978.
For the first half of his career, he has worked mainly on projects for major Japanese industries, including electric home appliances, electronic devices, audio visual equipments, transportations, packages and many other products from various deferent categories. The latter half of his career has been dedicated more to work for local SMEs as a design consultant while studying and teaching at design schools.
Besides working on research projects on “design for sustainability”, he is always trying to apply the philosophy and the method to his practical daily works.
He is currently specialized in the field of Design for Sustainability, including Eco-Design, Universal Design, Kids’ Design and Design for the cause.


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