Sarah Drummond, Snook: Designing for social innovation

Tuesday, February 19, 2013 - 5:30am to 7:00am
Lecture Theatre, Level 3, Design Hub Victoria Street, corner of Swanston St Melbourne Australia


Sarah Drummond is the Co-founder and Director of Service Design Social Innovation outfit Snook, based in Scotland, UK. Her talk focused on public realm service design and Snook’s approach to designing new futures with citizens and governments. For example, Do-tanks for governments can use design thinking techniques and service design process as a way to innovate public services and turn policy into action in their own countries. Snook see service design as a powerful tool to solve complex social issues and designing new futures.

Sarah covered what service design is from Snook’s perspective, highlighting core principles of how they work. Various project examples demonstrated how they design inside the system (eg. Redesigning the Post 16 Learner Journey with Scottish Government) and from outside the system (eg. The Matter). Ideas such as Jams and Idea Labs are way to solve problems and collaborate across sectors. Sarah will discuss the mindset shifts needed to move towards a design-led approach to social innovation.


Sarah Drummond is the Co-founder and Director of Service Design Social Innovation outfit Snook. Sarah focuses on making social change happen by re-thinking public services from a human perspective. With a Masters of Design Innovation from Glasgow School of Art, Sarah is a social entrepreneur, unashamedly proving the value of design in central government and defining a meaningful role for designers in the public sector. Her work challenges the role design can play within the public sector, and as the winner of the first Scottish Social Innovation Camp, Sarah is ambitiously challenging the way governments operate and make policies through initiatives such as MyPolice.

As a fellow of Google, Sarah has a flair for using technology as an enabler and thrives leading processes of change, putting design at the heart of organisations and complex systems.

Prior to being the Director of Snook, Sarah won £20,000 for a community in Glasgow by giving local people the tools and confidence to build their own social enterprise. She also spent a year working inside Skills Development Scotland alongside their Service Design and Innovation Directorate to embed the design process in their organisation.

Sarah’s service design expertise and public sector innovation knowledge has recently taken her to keynote in Taiwan, Australia and America.

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